01 Introduction & Who We Are
This Policy applies to all information collected through our Website, contact forms, IDX/MLS property search platform, SMS and voice communications, email marketing, and video consultation services including Zoom, Google Meet, and FaceTime.
Patricia Blakemore, Broker/Owner • Elite Collective • A Division of KW Luxury International
1147 Highland Avenue, Manhattan Beach, CA 90266
Phone: (213) 319-3040 • Email: info@elitecollectiverealty.com • CalDRE# 02079554
02 Information We Collect
2.1 Information You Provide Directly
- Full name, email address, phone number, and mailing address
- Property preferences, price range, timeline, and purchase or sale goals
- Financial qualification information shared voluntarily during consultations
- Messages and correspondence submitted through contact forms, email, or chat
- Express written consent records for SMS, voice, and email communications
- Video consultation content when sessions are recorded with your prior consent
2.2 Information Collected Automatically
- IP address, browser type, operating system, and device identifiers
- Pages visited, time spent, links clicked, and search queries on our Website
- Cookie and pixel data collected via Google Analytics and Meta Pixel (Facebook Pixel)
- IDX/MLS search history, saved searches, and saved properties when you register for our property search portal
- Referral source -- how you arrived at our Website
2.3 Information from Third Parties
- Lead and contact information from referral partners and the KW Luxury International network
- Analytics data from Google Analytics and Meta (Facebook) advertising platforms
- Data synchronized between our CRM platforms: Follow Up Boss and Mailchimp
03 How We Use Your Information
Real Estate Services
- To respond to property inquiries, buyer or seller consultations, and service requests
- To match your preferences with available properties via our IDX/MLS property search platform
- To coordinate showings, market analysis, negotiations, and transaction management
- To connect you with our vetted professional network at your request
Communications
- To send property alerts, market updates, and transaction-related notifications via SMS, email, or voice
- To conduct consultations and meetings via Zoom, Google Meet, or FaceTime
- To send our email newsletter, market reports, and real estate content via Mailchimp and Follow Up Boss
Marketing & Analytics
- To deliver targeted advertising on Facebook, Instagram, and Google based on your interests (with consent)
- To analyze Website traffic through Google Analytics to improve our content and user experience
Legal & Compliance
- To comply with California real estate law and California DRE advertising requirements
- To fulfill obligations under the TCPA, CCPA, and CAN-SPAM Act
04 SMS, Voice Call & Video Communications
4.1 SMS Text Messaging
By providing your mobile number and checking the consent box on any form on our Website, you expressly consent in writing to receive text messages (SMS/MMS) from Elite Collective and Patricia Blakemore. This constitutes prior express written consent under the TCPA.
- Frequency: Up to 4-6 marketing messages per month; transactional messages as needed
- Rates: Message & data rates may apply. Consent is not a condition of purchase or service.
- Opt Out: Reply STOP to any message. Honored within 10 business days per TCPA.
- Re-Subscribe: Reply START at any time
- Help: Reply HELP or call (213) 319-3040
4.2 Voice Calls
By providing your phone number and consent, you authorize us to contact you via live personal calls, pre-recorded voice messages, and AI-generated voice messages. Express written consent is required under the TCPA for AI-generated, pre-recorded, or auto-dialed calls to your mobile number. You may revoke consent at any time by replying STOP to any text, saying "stop" during any call, or emailing info@elitecollectiverealty.com.
4.3 Video Consultations
Video sessions via Zoom, Google Meet, or FaceTime are not recorded without your express prior consent at the start of each session. Recordings are used solely for transaction documentation and are not shared without your authorization. These sessions are also subject to the respective platform's own privacy policies.
05 Cookies, Tracking & Digital Advertising
Google Analytics
We use Google Analytics to collect anonymized, aggregated data about Website visitor behavior. You may opt out at tools.google.com/dlpage/gaoptout.
Meta Pixel (Facebook Pixel)
We use the Meta Pixel to measure our Facebook and Instagram advertising effectiveness and deliver targeted ads. Manage your preferences at facebook.com/ads/preferences.
IDX/MLS Property Search Portal
If you register for our property search portal or save searches, we store that activity in Follow Up Boss to provide personalized property recommendations. IDX data is subject to MLS terms of use.
Cookie Management
You may disable cookies through your browser settings; however, doing so may affect Website functionality including the property search portal.
06 How We Share Your Information
We do not sell your personal information. We may share with the following service providers, all contractually obligated to protect your data:
- Follow Up Boss -- CRM platform for lead management and client communication
- Mailchimp -- Email marketing platform for newsletters and drip campaigns
- Google S Corporation -- Google Analytics, Google Meet, and Google Workspace
- Meta Platforms, Inc. -- Facebook/Instagram advertising and Meta Pixel
- Zoom Video Communications, Inc. -- Video consultations
- Apple Inc. -- FaceTime/Apple Video calls
- IDX/MLS data provider -- Property search integration
- KW Luxury International -- Parent brokerage network and technology infrastructure
- Professional referral network -- With your express consent and at your request
- Legal and regulatory authorities -- Where required by law or court order
07 California Privacy Rights (CCPA)
California residents have the following rights under the CCPA:
- Right to Know -- Request disclosure of personal information collected, its sources, how it is used, and with whom it is shared
- Right to Delete -- Request deletion of your personal information, subject to legal exceptions
- Right to Opt Out of Sale -- We do not sell personal information as defined under the CCPA
- Right to Non-Discrimination -- We will not discriminate for exercising any CCPA right
Submit a verifiable consumer request to: info@elitecollectiverealty.com (subject: "CCPA Privacy Request"), call (213) 319-3040, or write to 1147 Highland Avenue, Manhattan Beach, CA 90266. We respond within 45 days as required by California law.
08 Email Communications & CAN-SPAM
All marketing emails sent via Mailchimp and Follow Up Boss comply with the CAN-SPAM Act. Each email identifies Elite Collective as the sender, includes our physical address, and contains an unsubscribe link. Opt-out requests are honored within 10 business days. To unsubscribe: info@elitecollectiverealty.com.
09 Data Security & Retention
We implement commercially reasonable security measures including SSL/TLS encryption and access controls. We retain personal information as needed to provide our services and comply with California DRE recordkeeping requirements (minimum three years for transaction records). TCPA consent records are retained for a minimum of four years.
10 Children's Privacy
Our Website and services are intended for adults 18 and older. We do not knowingly collect personal information from children under 13. Contact info@elitecollectiverealty.com if you believe a child has submitted personal information to us.
11 Third-Party Links & Platforms
Our Website may link to third-party sites including social media profiles and real estate portals. These sites have their own privacy policies which we do not control. Our Privacy Policy applies only to information collected through our Website and direct communications.
12 Changes to This Privacy Policy
We may update this Privacy Policy at any time. Changes will be posted with a revised effective date. Continued use of our Website after changes constitutes acceptance of the updated Policy.
Questions? Contact Us
Patricia Blakemore, Broker/Owner
Elite Collective • A Division of KW Luxury International
1147 Highland Avenue, Manhattan Beach, CA 90266
Phone: (213) 319-3040
Email: info@elitecollectiverealty.com
Website: www.elitecollectiverealty.com
CalDRE# 02079554
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